An explainer video, typically lasting 60 to 90 seconds, succinctly showcases your product or service in a clear, simplified manner. It demonstrates to potential customers how your business can benefit them and why choosing your offering is advantageous. Recent studies reveal that an average person takes less than 60 seconds to decide on a purchase, and nearly 90% of users find explainer videos influential in their buying journey.
These videos can bolster your website's search engine ranking, particularly on Google, and are readily shareable across social media platforms like Facebook. If customers appreciate your product, they're inclined to share the video with their network, amplifying interest in your marketing campaign and driving increased traffic to your website, ultimately resulting in heightened sales.